Website speed – Why it matters, how it’s measured, and how to achieve it.

Each one-second delay drops the conversion rate by around 7%. Slightly more if you run an online store. 
In the real world that means, if your store does $10k a month in sales, a one-second delay in page load costs you around $250.000 in annual revenue. That’s a lot of money.
Knowing that it’s probably worth it to optimize.

Methods attorneys use on their website to get clients – that you can steal

Depending on their area of practice, most lawyers won’t be able to generate demand. Nobody goes to a lawyer because there’s a good deal available. That makes their marketing situation unique – and arguably harder compared to most other industries. An interesting challenge to solve with a website.

Content Marketing workflow optimizations that will save you 10’s of hours a week

It’s Tuesday and I don’t have much time today. You probably don’t either, so that sets the theme for today’s blog. You want to build an audience with content marketing, but that’s very time consuming. Let’s look at how you can optimize your workflow.Why content marketing though? It takes a lot of time and creativity. […]


Welcome to the web-xp devblog. There are many like it, but this one is better than most because not only will you find web development related content here, but we will also look at how the best marketers across different industries implement these techniques in their online presence (including websites, ads, social media, copywriting, content […]