Website speed – Why it matters, how it’s measured, and how to achieve it.
Each one-second delay drops the conversion rate by around 7%. Slightly more if you run an online store.
In the real world that means, if your store does $10k a month in sales, a one-second delay in page load costs you around $250.000 in annual revenue. That’s a lot of money.
Knowing that it’s probably worth it to optimize.